Jaiden Silva

As a designer, your work is never finished. Continuing to elevate, expand, and embellish are top-tier traits for remaining a pioneer in the fashion industry. But a fashion piece’s full potential is never fully reached until shown on a model of choice.  Living.  Breathing. Flowing. Fitted.  Each garment transformed from lines on a page to fabric on a body. This is the power of the runway.  The Luxury Runway  California Fashion Week is eager to show off the most talented of California fashion...

It comes as no surprise that people want more out of their clothing. More sizes, more diversity, and more inclusion on the runways that show these garments off. Our runways should be a reflection of our real world, full of different body types and textures, just as our own state is full of varying coastal and inland areas, from the sun soaked areas of SoCal to the misty tree-lined highways of NorCal.  As captivating as the West Coast is, our focus is not on its glorious landscape but rather...

With the state making the switch from plastic to only paper baggage, a new era of sustainability is on the horizon. Creating a safer and healthier home for all coastal residents (fish and friends alike) is a trademark for Southern California.  Beyond straws and grocery bags, there’s another plastic item in our everyday lives that often goes unnoticed: swimsuits. Yes, you heard that right. Swimwear is actually creating detrimental harm to our ocean ecosystem, from the carbon footprint left...